OUR EXPERTISE

At a glance
Our content and SEO team takes immense satisfaction in bringing campaigns to life and watching them thrive. With a deep understanding of social media platforms and copywriting skills, our content team excels at creating innovative, tailor-made social media campaigns and captivating blogs. Leveraging advanced SEO techniques, they ensure maximum return on investment (ROI) for your brand. Blog writing, In-depth analysis, The latest SEO techniques, Website copywriting, Increasing search result rankings, Email marketing, Social media content creation and management, Promotional copywriting
Content Creation

Content Creation

Producing high-quality, engaging content tailored to client needs. This involves writing well-researched blog posts, articles, white papers, and other types of written content that resonate with the target audience and provide valuable information.
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SEO Content Writing

Creating content optimised for search engines to improve website visibility and rankings. This includes conducting keyword research, incorporating relevant keywords into the content, and writing meta tags and descriptions that help search engines understand the content.
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Social media concept

Social Media Management

Handling social media platforms by creating, publishing, and analysing content. This includes creating compelling social media posts, scheduling posts at optimal times, engaging with followers, and monitoring the performance of social media campaigns.
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Marketing plan

Email Marketing

Designing and sending targeted email campaigns to nurture leads and engage customers. This involves crafting personalised and persuasive email content, segmenting the email list based on customer preferences, and analysing email metrics to optimise campaign performance.
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Video Production

Creating engaging video content for marketing purposes, including explainer videos, commercials, and social media videos. This includes scriptwriting, storyboarding, filming, editing, and adding visual effects to create captivating videos that convey key messages effectively.
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Graphic Design

Crafting visual content like infographics, brochures, and banners to complement textual content. This involves using design software to create visually appealing and informative graphics that enhance the overall presentation of the content.
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Content Strategy

Developing a comprehensive plan for content creation, distribution, and management to meet business objectives. This involves conducting market research, identifying target audience personas, creating a content calendar, and defining key performance indicators to measure the success of the content strategy.
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Web Content Management

Creating and managing website content to ensure it is up-to-date, relevant, and engaging. This includes regularly updating website pages, optimising content for search engines, and monitoring website analytics to identify areas for improvement.
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Copywriting

Writing persuasive content for various marketing materials, including web pages, ads, and product descriptions. This involves understanding the target audience, highlighting the unique selling points of the product or service, and using persuasive language and storytelling techniques to compel readers to take action.
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Content Analytics and Reporting:

Analysing content performance and providing insights to optimise future strategies. This includes tracking key metrics such as website traffic, engagement rates, and conversion rates, and using data analysis tools to identify trends and make data-driven decisions to improve content effectiveness.
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Contact Us

info@mckenziethorpe.co.uk
+44 01858 469289

McKenzie-Thorpe